During this exclusive virtual, fireside chat-style info session, you'll hear directly from a group of UO Sports Product Management (SPM) master's students who were brought together for their team product project. Join Team Arneau to hear how they brought a complex product challenge to life, ask questions, get inspired, and imagine what you could build.

In the University of Oregon's immersive, 18-month Sports Product Management master's program, we don't just study product creation, we practice it, and the team product project is a defining element of the SPM experience. Beginning at orientation, students are intentionally placed into diverse, multifunctional teams that reflect the global sports and outdoor product industry. Each team brings together varied undergraduate degrees, functional strengths, countries of origin, communication styles, and lived experiences. This intentional diversity fuels stronger collaboration, sharper problem-solving, and more meaningful innovation.

Team Arneau took on a bold challenge: reimagining the traditional ballet pointe shoe, a product known for breaking down within weeks, contributing to athlete pain, injury risk, material waste, and high global costs.

Meet the team:

• Kara Cranston, team lead and materials
• Nico Borromeo, developer
• Mike Smoluk, costing and sourcing
• Cade Marshall-Bowman, factory contact and prototyping
• Pilar Agudelo, designer

Together, they navigated user research, materials innovation, sourcing strategy, factory communication, and brand positioning, mirroring the cross-functional dynamics of the global sports product industry.

If you're passionate about product management, development, design, brand marketing, innovation, sustainability, or the business of sport, this event offers a behind-the-scenes look at how next-generation product leaders are developed.

You will gain insight into:

• The power of diverse, multifunctional teamwork
• How collaboration drives stronger product outcomes
• What it takes to move from concept to prototype to positioning
• How the SPM program prepares students for leadership roles in the global sports and outdoor product industry

Secure your spot today. Space is limited.