BEGIN:VCALENDAR
VERSION:2.0
PRODID:icalendar-ruby
CALSCALE:GREGORIAN
X-WR-CALNAME:The Business of the World Cup
X-WR-TIMEZONE:Pacific Time (US & Canada)
BEGIN:VEVENT
DTSTAMP:20260914T112713Z
UID:tag:localist.com\,2008:EventInstance_51065067413928
DTSTART:20251107T210000Z
DTEND:20251108T000000Z
DESCRIPTION:Step behind the scenes of the world's biggest sporting event to
  explore how the FIFA World Cup comes to life\, not just on the field\, bu
 t across the global business landscape. This cross-disciplinary event brin
 gs together FOX Sports executives and industry professionals to unpack the
  economic\, media\, policy\, and operational forces that make the World Cu
 p a defining moment in global sport.\n\nParticipants will gain foundationa
 l knowledge and practical insights across key domains that intersect aroun
 d the tournament\, including:\n\nSports business – Broadcast rights\, le
 gal frameworks\, sponsorships\, marketing\, partnerships\, and audience re
 searchSports journalism and broadcasting – TV production\, digital story
 telling\, and behind-the-scenes coverage strategiesPublic policy and gover
 nment relations – Host city strategy\, global logistics\, and the politi
 cs of international sportHuman performance and sustainability – Environm
 ental impact\, athlete wellness\, and large-scale event operationsMedia an
 d communications – Gen Z engagement\, cross-platform campaigns\, and fan
  experience innovationStudents who register for this event will be given f
 irst consideration for sports-industry related Professional Edge immersion
  opportunities.\n \n\nGuest Speakers\n\nNovember 7 – COMPLETENuno Silva 
 – Vice President and General Manager\, North America Soccer\, NikeErnest
 o Bruce – Chief Executive Officer\, FOR SOCCERJohn Strong – Soccer Pla
 y-by-Play Announcer\, FOX SportsWhit Haskel – Senior Vice President\, Br
 and Marketing\, FOX SportsDavid Higdon – Executive Vice President\, Comm
 unications\, Kansas City ChiefsBarbara Blangiardi – Producer and Marketi
 ng ExecutiveNovember 21 – OPEN FOR REGISTATIONJohn Strong – Soccer Pla
 y-by-Play Announcer\, FOX SportsElizabeth McGuire – Vice President\, Bra
 nd Alliances\, Major League Soccer / Soccer UnitedSara Hussain – Head\, 
 Environment\, FIFA26Ed Swindler – Media Advisor\; Former C-Level Executi
 ve\, NBCUniversal\, Inc.Rachel Sollenberger – Senior Director\, Digital 
 Operations\, FOX SportsBarbara Blangiardi – Producer and Marketing Execu
 tiveWhether you're interested in media\, business\, public policy\, or glo
 bal events\, this session offers a rare look at how sport\, commerce\, and
  culture converge on the world stage.
LOCATION:
SUMMARY:The Business of the World Cup
URL;VALUE=URI:https://calendar.uoregon.edu/event/the-business-of-the-world-
 cup
CATEGORIES:Career
CATEGORIES:Professional Development
CATEGORIES:Lectures & Presentations
CATEGORIES:Panel
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260914T112713Z
UID:tag:localist.com\,2008:EventInstance_51065067413929
DTSTART:20251121T210000Z
DTEND:20251122T000000Z
DESCRIPTION:Step behind the scenes of the world's biggest sporting event to
  explore how the FIFA World Cup comes to life\, not just on the field\, bu
 t across the global business landscape. This cross-disciplinary event brin
 gs together FOX Sports executives and industry professionals to unpack the
  economic\, media\, policy\, and operational forces that make the World Cu
 p a defining moment in global sport.\n\nParticipants will gain foundationa
 l knowledge and practical insights across key domains that intersect aroun
 d the tournament\, including:\n\nSports business – Broadcast rights\, le
 gal frameworks\, sponsorships\, marketing\, partnerships\, and audience re
 searchSports journalism and broadcasting – TV production\, digital story
 telling\, and behind-the-scenes coverage strategiesPublic policy and gover
 nment relations – Host city strategy\, global logistics\, and the politi
 cs of international sportHuman performance and sustainability – Environm
 ental impact\, athlete wellness\, and large-scale event operationsMedia an
 d communications – Gen Z engagement\, cross-platform campaigns\, and fan
  experience innovationStudents who register for this event will be given f
 irst consideration for sports-industry related Professional Edge immersion
  opportunities.\n \n\nGuest Speakers\n\nNovember 7 – COMPLETENuno Silva 
 – Vice President and General Manager\, North America Soccer\, NikeErnest
 o Bruce – Chief Executive Officer\, FOR SOCCERJohn Strong – Soccer Pla
 y-by-Play Announcer\, FOX SportsWhit Haskel – Senior Vice President\, Br
 and Marketing\, FOX SportsDavid Higdon – Executive Vice President\, Comm
 unications\, Kansas City ChiefsBarbara Blangiardi – Producer and Marketi
 ng ExecutiveNovember 21 – OPEN FOR REGISTATIONJohn Strong – Soccer Pla
 y-by-Play Announcer\, FOX SportsElizabeth McGuire – Vice President\, Bra
 nd Alliances\, Major League Soccer / Soccer UnitedSara Hussain – Head\, 
 Environment\, FIFA26Ed Swindler – Media Advisor\; Former C-Level Executi
 ve\, NBCUniversal\, Inc.Rachel Sollenberger – Senior Director\, Digital 
 Operations\, FOX SportsBarbara Blangiardi – Producer and Marketing Execu
 tiveWhether you're interested in media\, business\, public policy\, or glo
 bal events\, this session offers a rare look at how sport\, commerce\, and
  culture converge on the world stage.
LOCATION:
SUMMARY:The Business of the World Cup
URL;VALUE=URI:https://calendar.uoregon.edu/event/the-business-of-the-world-
 cup
CATEGORIES:Career
CATEGORIES:Professional Development
CATEGORIES:Lectures & Presentations
CATEGORIES:Panel
END:VEVENT
END:VCALENDAR