Step behind the scenes of the world's biggest sporting event to explore how the FIFA World Cup comes to life, not just on the field, but across the global business landscape. This cross-disciplinary event brings together FOX Sports executives and industry professionals to unpack the economic, media, policy, and operational forces that make the World Cup a defining moment in global sport.

Participants will gain foundational knowledge and practical insights across key domains that intersect around the tournament, including:

• Sports business – Broadcast rights, legal frameworks, sponsorships, marketing, partnerships, and audience research
• Sports journalism and broadcasting – TV production, digital storytelling, and behind-the-scenes coverage strategies
• Public policy and government relations – Host city strategy, global logistics, and the politics of international sport
• Human performance and sustainability – Environmental impact, athlete wellness, and large-scale event operations
• Media and communications – Gen Z engagement, cross-platform campaigns, and fan experience innovation

Students who register for this event will be given first consideration for sports-industry related Professional Edge immersion opportunities.
 

Guest Speakers

• November 7 – COMPLETE
  • Nuno Silva – Vice President and General Manager, North America Soccer, Nike
  • Ernesto Bruce – Chief Executive Officer, FOR SOCCER
  • John Strong – Soccer Play-by-Play Announcer, FOX Sports
  • Whit Haskel – Senior Vice President, Brand Marketing, FOX Sports
  • David Higdon – Executive Vice President, Communications, Kansas City Chiefs
  • Barbara Blangiardi – Producer and Marketing Executive
• November 21 – OPEN FOR REGISTATION
  • John Strong – Soccer Play-by-Play Announcer, FOX Sports
  • Elizabeth McGuire – Vice President, Brand Alliances, Major League Soccer / Soccer United
  • Sara Hussain – Head, Environment, FIFA26
  • Ed Swindler – Media Advisor; Former C-Level Executive, NBCUniversal, Inc.
  • Rachel Sollenberger – Senior Director, Digital Operations, FOX Sports
  • Barbara Blangiardi – Producer and Marketing Executive

Whether you're interested in media, business, public policy, or global events, this session offers a rare look at how sport, commerce, and culture converge on the world stage.