Taking Flight: The Future of Women's Sports Business
Saturday, May 20, 2023 8:30am to 5pm
About this Event
955 E 13th Ave, Eugene, OR
https://business.uoregon.edu/hands-on-learning/professional-edgeJoin us for a full day event designed to provide you with invaluable insights into the rapidly growing sector of women's sports. We'll bring together a diverse group of sports business leaders who are leading the charge in investing in and advancing women's sports.
As a participant, you'll have the opportunity to learn from these experts through immersive experiential learning sessions covering sales, negotiation, brand-building, and design thinking. This is your chance to expand your network while gaining the skills and knowledge needed to succeed in this exciting new landscape. Don't miss out on this unique opportunity to be at the forefront of a game-changing industry!
Tentative Event Schedule
- 8:00–9:00 a.m. – Check-in and coffee
- 9:00–9:35 a.m. – Welcome and keynote address: "Rising Above: Unique Challenges and Opportunities in Women's Sports"
- 9:40–10:55 a.m. – Workshop 1: "The Power Play: Sales and Sponsorship Strategies for Women's Sports"
- 11:05 a.m.–12:20 p.m. – Workshop 2: "Legal Playbook: Navigating Contracts and Negotiations"
- 12:20–1:20 p.m. – Lunch provided by Professional Edge
- 1:20–2:35 p.m. – Workshop 3: Playing with Numbers: Finance, Investments, and Valuation in Women's Sports"
- 2:45–3:30 p.m. – Panel: "Redefining the Game: League Expansion and Disruption of the Status Quo" featuring guests from Angel City FC, Athletes Unlimited, Wasserman, and Sports Bra PDX
- 3:30–5:00 p.m. – Workshop 4: "Reimagining the Future: A Design Thinking Exercise"
Confirmed Panelists, Facilitators, and Distinguished Guests
- Corrine Cooley (Talent Acquisition Partner, Portland Trail Blazers)
- Nolan Dean (Manager, New Business Development, U.S. Olympic and Paralympic Committee)
- Steve Foltz (Jamba Juice franchisee, sponsor of Portland Thorns)
- Max Forer (Sports and Business Attorney, Miller Nash LLP)
- Erin Harville (Brand Manager, Portland Trail Blazers)
- Cassidy Lichtman (Director of Volleyball, Athletes Unlimited)
- Terry Matlack (Minority owner, Kansas City Royals)
- Gwyneth McMorris (Market Intelligence Manager, U.S. Olympic and Paralympic Committee)
- Maggie Mullen (Senior Brand Marketing Manager, CrossFit)
- Jenny Nguyen (Owner, The Sports Bra PDX)
- Heather Pease (Vice President, Ticketing and Data Strategy, Angel City FC)
- Bryan Quintanilla (former Senior Experience Design, Nike)
- Bev Smith (Executive Director, Kidsports)
- Kelsey Trainor (former Vice President, Business and Legal Affairs, Gaming Society)
- Kaila Turner (Sales Recruiting Manager, E&J Gallo Winery; former Notre Dame basketball)
- Emily Watts (Senior Manager, Brands and Properties, Wasserman)
- Kiki Zeise (Event Manager, Sport Oregon)
- More to come!
About Professional Edge
Professional Edge is an industry-informed collection of short courses designed to help students develop cutting-edge skills essential in the modern job market.
Build targeted, practical skills in an interactive and engaging format and distinguish yourself in a field of other job applicants. As a participant, you'll receive guidance from instructors informed by the latest business trends and leave with tangible tools and stories you can leverage in your career search.
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