The UO Sports Product Management program is launching a new Industry Workshop series, and we're starting with one of the strongest signals we heard from industry.

Across our conversations with product, merchandising, and innovation leaders, one theme came up repeatedly: teams today have more data, dashboards, and AI tools than ever, yet many still struggle to translate consumer insights into clear, compelling direction that informs product briefs.

That's why we built an event designed specifically to address that gap. Insights-to-Brief Excellence: The FRAME Method is a two-day hands-on workshop designed for product and merchandising teams who want to see an initial idea through to its final endpoint as a product story.

Visit the event website to learn more and register!