Skip to main content
Events Calendar

Training: Sales Essentials

Friday, April 19 at 9:00am to 1:00pm

Whether you're contemplating a career in sales, embarking on your first professional role, or looking to improve your communication skills to establish trust with others, the Sales Essentials Training program is your foundation for success. This is a two-part series occurring April 12 and 19 from 9:00 a.m.-1:00 p.m. both days, with an anticipated 2 hours of additional independent work outside of the training. Participants who attend both days of this program and fulfill all requirements are eligible to earn a Sales Essentials microcredential from the Lundquist College of Business.

Enrollment Deadline: April 10, 2024

During this 8-hour program, you will learn the art of relationship-based selling throughout the entire sales cycle from a seasoned professional. Through engaging activities, practical exercises, and interactive sessions, you'll not only refine your sales approach but also create an individual development plan for continuous improvement. Designed for participants across all majors and disciplines, our Sales Essentials Training Program offers invaluable insights and skills for aspiring sales professionals, future entrepreneurs, marketers, and business leaders.

Why Participate?

  • Earn a Marketable Skills Microcredential: Enhance your resume and LinkedIn profile when you earn the Sales Essentials Microcredential from the Lundquist College of Business.
  • Develop Core Sales Skills: Gain proficiency in relationship-based selling techniques across key areas essential for sales success, including prospecting, effective communication, overcoming objections, and closing the sale.
  • Create an Individual Development Plan: Leave the program with a tailored development plan, reviewed by an industry expert, to showcase your self-awareness and commitment to continuously improve your sales skills.


This program isn't just about mastering sales techniques; It's an opportunity to develop a versatile skill set that includes effective communication, strategic thinking, and the ability to understand and meet customer needs—qualities that are invaluable in any career path.

Enroll by April 10 to secure your spot!

You're not going yet!

This event requires registration.