Join the UO School of Journalism and Communication and representatives from global PR agency Burson on Monday, April 27 for conversations about the impact of public relations on brand reputation and value as the SOJC becomes "Reputation Capital" for a day!

On Monday, April 27, leaders from Burson — one of the world’s largest communications firms and a global authority on reputation, led by University of Oregon graduate and CEO Corey duBrowa — will join SOJC students for a conversation about one of the most valuable assets organizations have today: reputation.

New research from Burson estimates the global “Reputation Economy” at $7.07 trillion, showing that companies with strong reputations generate measurable financial value and outperform their peers.

So what exactly is reputation?

How do organizations measure, monitor, protect, and promote it?

And what role do public relations professionals play in managing reputation in an AI-driven world?

Burson — which worked with Nike and the University of Oregon on the recent Grateful Ducks collection — will bring the perspective of a firm that helps some of the world’s most influential organizations build and protect reputation.

All students are welcome. No registration required.

PR Major Photo Op:
Burson is the largest public relations firm in the world. Let's make a statement and show just how big the PR major is by taking the largest group photo EVER of SOJC PR majors! 

When: Monday, April 27

4:50pm: PR area photo in front of Allen Hall east entrance/1st Amendment Plaza

5-6pm: Panel Discussion - Lawrence 177
Featuring:

• Steve Radick, EVP and Managing Director of Corporate Affairs at Burson
• Joe Arndt, Freelance Storyteller and former Brand Narrative Specialist at Nike
• Conor Henderson, Association Professor of Marketing at the Lundquist College of Business
• Jessica Kingrey, Founder and Principal at Rabbit Hole Collective
• Kristen Hudak, Senior Vice President of Consumer & Brand at Burson
• Nikki McClaran, Assistant Professor of Public Relations at the School of Journalism and Communication (moderator)

6-7pm: Mixer - Allen Hall Atrium
Chat with panelists and representatives from Burson over light refreshmentsand appetizers. SOJC Edwin L. Artzt Dean Regina Lawrence will deliver opening remarks.