Want to make smarter, data-driven decisions that give businesses a competitive edge? In this hands-on, highly interactive training—held in collaboration with UO's Insights Research Lab (IRL)&mbash;you'll dive into the fundamentals of A/B testing—an essential tool used by marketers, product managers, and business strategists to optimize performance and drive results.

Register by Friday, May 9

 
Why Participate?

This training isn't just about theory—you'll work individually and in teams to tackle real-world scenarios, apply what you learn immediately, and receive feedback on your work. Those who complete all training requirements will have the opportunity to earn a microcredential, demonstrating their ability to apply A/B testing principles in a professional setting.

 
What You'll Gain

Over the course of two engaging sessions held in the Insights Research Lab (IRL)—a cutting-edge research environment—you'll design, implement, and analyze real A/B tests, transforming raw data into actionable insights. You'll learn how to:

• Turn a business question into a testable hypothesis
• Select the right variables to measure success
• Use industry-standard tools to run and analyze an A/B test
• Create compelling visualizations that communicate results effectively
• Deliver data-backed recommendations to drive decision-making

 
About the Instructor

Noelle Nelson is an assistant professor in the Department of Marketing at the Lundquist College of Business. Her expertise includes working memory, processing of multiple sensory inputs, and aesthetic factors in marketing. Nelson's research on these topics has been published in journals including the Journal of Consumer Research, Journal of Behavioral Decision Making, and Journal of Personality and Social Psychology. Prior to joining the Lundquist College, she was an assistant professor at the University of Kansas. Nelson received her PhD in marketing from the University of Minnesota.