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Events Calendar

Professional Edge: Intro to Google Analytics

Friday, February 15 at 9:00am to 12:00pm

Chiles, Room 326, North Computer Lab
925 E 13th Avenue, Eugene, OR 97403

This short course is offered by Palo Alto Software.

Leverage Google Analytics for insight on a website’s online performance. This short course will teach you how to know who your visitors are, where they’re arriving from, what they’re doing on your website, and how to measure the site’s success. The short course aims to not only deliver visibility into what your web users are doing, but more importantly, what actionable steps you should take to further improve performance.

You will learn how to:

  • Evaluate Google Ads campaigns
  • Set goals and events
  • Understand trends in online engagement
  • Report on A/B testing
  • Use the Search Console
  • Create custom reports