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Events Calendar

Professional Edge: Intermediate Google Analytics

Friday, May 3 at 9:00am to 12:00pm

Lillis Business Complex, Room 240
955 E 13th Ave, Eugene, OR

Leverage Google Analytics’ advanced ecommerce and goal-oriented reports to better understand what drives users’ buying decisions, which site experiences are optimal, and which ad campaigns drive the greatest success.

The short course builds off of the lessons from our Intro to Google Analytics course, with the aim of applying Google Analytics’ reporting tools through a digital marketing campaign and e-commerce lens. Leverage website performance data to see which campaigns or page variations perform best and build an educated narrative around what to iterate on next.

This agile methodology for marketing is what employers are looking in future hires. A base understanding of the core areas with Google Analytics is required.