Leverage Google Analytics for insight on a website’s online performance. Know who your visitors are, where they’re arriving from, and how to better understand the decisions users make while navigating your website.

The short course aims to not only deliver visibility into what your web users are doing, but also—more importantly—what actionable steps you should take to further improve performance.

Employers are looking for skills to help them grow. Understanding how to read or access a report is one thing, but knowing what that data means and what to do next is invaluable for companies to test and validate their future growth initiatives.