Oregon Executive MBA Information Session and Class Visit: Marketing Strategy

We are excited to invite you to our upcoming Information Session, Class Visit, and Dinner with Doug Wilson on October 13th from 4:00 - 6:30 pm. During this event, you will explore the world of Marketing Strategy, meet our faculty and current students, and learn more about our program.

During the information session, you'll have the chance to hear from members of our admissions team and alumni about what sets our program apart and how it can help you achieve your career goals. Following the information session, you'll attend class with our current students taught by Doug Wilson, who is an expert in Marketing Strategy. This will give you an inside look at the academic rigor and collaborative environment that makes our program unique.

After the class, we'll provide dinner and give you the chance to continue the conversation with our faculty, staff, and current students.

Marketing strategy focuses on how to develop and execute marketing strategies that create sustainable competitive advantage. Key topics include finding strategic market segments, differentiation through value networks, value propositions, channel innovation, global branding, and marketing organization. This course also explores difference between marketing strategy and tactics and discusses how a leader can motivate an organization to rally behind its marketing strategy.

To RSVP for this event, please visit our registration page. If you have any questions or would like more information about the Oregon Executive MBA, please don't hesitate to contact Caitlin Biddulph at biddulph@uoregon.edu or 503-412-3702.