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Oregon Advanced Strategy Symposium

Tuesday, May 17, 2016 at 5:00pm to 7:00pm

Lillis Business Complex, Room 282
955 E 13th Ave, Eugene, OR

This two-hour presentation is a must for anyone interested in how great organizations are hand forged.  Three seasoned CEOs/entrepreneurs will be sharing secrets of advanced business strategies and leadership styles that helped create a sustainable competitive advantage in the outdoor industry.

UO Professor of Practice Michael Crooke, former CEO of Patagonia, will moderate a panel with two iconic entrepreneurs:

  • Tim Boyle, CEO and director of Columbia Sportswear Company  
  • Scott Kerslake, founder and past CEO of Athleta and current CEO of PrAna Living

Boyle and Kerslake will both individually present a 20-25 minute presentation followed by an interactive session where the executives will be answering questions from the audience as moderated by Crooke.

This final hour will be an opportunity to interact directly with Boyle and Kerslake on a range of topics, including leadership, strategy, future trends, business model disruption, and the role of values in great organizations.

Oregon Advanced Strategy is a framework for adding value to an organization that combines a deep understand of sustainability with strong leadership, creativity, and a systems-thinking approach to environmental stewardship, corporate citizenship, product/service excellence, new media marketing methods, and financial strength. 

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