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Making the Most of Secondary Data in Market Research

Thursday, December 8, 2022 at 4:00pm to 5:30pm

Onward Eugene 942 Olive St, Eugene, OR

The process of locating, synthesizing, and repurposing existing data—known as secondary research—is critical to shaping and supplementing an entrepreneur's market research process.

In this seminar, participants will develop a basic understanding of market research principles and how primary and secondary data complement each other in the research process. Participants will learn how to apply pre-existing data to their unique research scenarios.

We will also discuss common types and sources of secondary research, developing efficient search strategies, and how to leverage the power of open web searching to uncover otherwise obscure information sources.

Participants will have the opportunity to work through research scenarios for determining industry fit, mapping out competitors, and identifying and understanding target customer populations. Bring their own questions and research topics to work on with the group.

This event is part of the Women's Innovation Network (WIN) 2022-2023 seminar series. WIN is a joint initiative between the University of Oregon and Onward Eugene. Our 2022-2023 seminar series is sponsored by Klarquist Sparkman LLP.

Note About Gender: We intend for the words "women" and "woman" to include anyone who identifies with the word. We recognize that gender is a broad spectrum, and we aim to celebrate everyone on this spectrum. We always welcome allies and accomplices to join us.

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