Already mastered the fundamentals of relationship-based selling? Transform your sales fundamentals into strategic, client-ready expertise during this Professional Edge training. Take your skills to the next level with the Intermediate Sales training program, a hands-on, scenario-driven experience that transforms foundational knowledge into applied expertise.

This training is ideal for students preparing for roles in sales, marketing, consulting, or entrepreneurship who want to move beyond theory to practice the kind of advanced communication, persuasion, and problem-solving that define top-performing professionals. Designed for participants who have completed Sales Essentials, this program challenges you to think strategically, communicate persuasively, and close confidently.
 

Prerequisite Training: Sales Essentials

To participate in this training, you must have completed the Sales Essentials training program and earned the microcredential.

If you are registered for the Sales Essentials training this term, you may register for this program concurrently, pending successful completion of Sales Essentials prior to the start of Intermediate Sales.
 

Schedule

• Week 1: Friday, February 13, 9:00–1:00 p.m. (in-person)
• Week 2: Friday, February 20, 9:00–1:00 p.m. (in-person)

Participants who attend both days of this program and fulfill all requirements are eligible to earn a digital microcredential.

This portable, verifiable credential can be shared on platforms like LinkedIn, showcasing your expertise to potential employers and offering tangible proof of in-demand competencies.
 

Why Participate

In this 8-hour, two-day program, you'll deepen your understanding of the sales process through interactive simulations, roleplays, and peer collaboration. You'll learn how to define an ideal customer profile, conduct effective discovery conversations, and tailor value propositions that resonate with specific decision-makers. You'll also create and deliver a professional solution pitch deck and practice overcoming common objections using industry-informed tactics.

Through realistic, technology-enhanced exercises, you'll refine your ability to think on your feet, read your audience, and position solutions that drive results.
 

What You'll Gain

• Earn a marketable skills microcredential: Advance your professional toolkit by earning the Intermediate Sales microcredential from the Lundquist College of Business, proof of your ability to engage in complex sales scenarios with strategy and confidence.
   
• Build strategic sales competence: Develop advanced skills across the full sales cycle, including defining customer profiles, crafting value propositions, creating solution pitches, and closing the sale with actionable follow-ups.
   
• Practice sales scenarios: Engage in realistic discovery conversations, handle objections effectively, and adapt your messaging to different client roles and needs.
   
• Create a portfolio of applied work: Leave with tangible artifacts—including an ideal customer profile, discovery transcript, value proposition, pitch deck, and action plan—that demonstrate your readiness for client-facing sales roles.
   

About the Instructors

Jason Ford has more than 30 years of experience and a notable track record in assessing and recommending complex technology solutions and products across various sectors, including Fortune 500 companies, the public sector, healthcare, education, and small and medium businesses.

Craig Tiffany is a seasoned enterprise sales professional with more than 25 years of experience at both large corporations and small companies. He specializes in building strategic relationships and driving growth in complex business-to-business environments. He also serves on the CASA of Clackamas County board of directors, advocating for children in foster care.