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Grow with Google: Use YouTube to Grow Your Business

Thursday, October 6 at 9:00am to 10:00am

Virtual Event

YouTube isn't just a place to watch cat videos—it's also the second largest search engine in the world! Join Lundquist College alumnus Bryan Caplan, BA '07, a dedicated trainer for Grow with Google, as he shares ways you can tap into the power of YouTube to grow your business.

This free workshop is designed to help you create a YouTube channel with compelling video content to promote your products and services and drive engagement with your brand.

In this workshop we'll discuss best practices for:

  • Understanding different video formats
  • Setting up a YouTube channel
  • Making good, creative content
  • Targeting and measuring results

Bryan will also take questions from the audience.

Attendees will be entered to win a UO Alumni Association swag bag.


Meet Bryan Caplan

Bryan Caplan is a UO graduate who is all about helping you build a bigger, better business. A national speaker for Grow with Google and Constant Contact, award-winning CEO of Bryan Caplan Marketing and host of the Bigger Better Biz channel on YouTube, Bryan works with entrepreneurs around the world, teaching and coaching on digital marketing topics to help small businesses grow and succeed.

Bryan is a guest lecturer at several colleges and universities throughout the country. He has also been featured on Inc, GoDaddy, Constant Contact,, and the Boston Business Journal.

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