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Marketing Analytics

Wednesday, October 23, 2019 at 6:00pm to 8:00pm

UO Innovation Hub
942 Olive Street, Eugene, OR 97401

Understanding how effective your marketing efforts are in converting awareness and sales is critical to the success of a startup, company, or organization. Join us for this free workshop during which two industry experts from Palo Alto Software—John Procopio, director of marketing, and Corey Abramson, associate e-commerce and digital manager—will walk you through the fundamentals of analytics.

Marketing Analytics is part of the Digital Marketing for Founders series sponsored by the University of Oregon's Innovation Network and RAIN Eugene. This 5-session marketing boot camp will cover digital marketing basics from crafting personas to SEO, content marketing, social media and analytics. Running every Wednesday from 6:00-8:00 p.m. at 942 Olive Street (UO Innovation Hub) starting October 9 through Nov. 6, participants can sign up and attend one workshop or the entire series.

To attend this workshop, register online.

 

Meet the instructor: John Procopio

John Procopio leads a 10-person, data- and performance-driven marketing team at Palo Alto Software, focused on growing top-of-funnel exposure, leads, conversions, and lifetime value to software-as-a-service products and content properties. Before joining Palo Alto Software in 2014, Procopio drove ecommerce and digital marketing initiatives since the pre-dawn of Google. He started building his own audience through online publishing in the mid-90s where he learned all the necessary skills to run an online marketing division. Before Palo Alto (2011-2014), he worked at Adpearance, a leading marketing and sales intelligence company in Portland, Oregon, where he led strategy for more than 50 different clients.

Meet the instructor: Corey Abramson

Corey Abramson has been the associate eCommerce manager for Palo Alto Software for three and a half years. In that role, he is responsible for maintaining and optimizing software-as-a-service and monetization funnels. To do so, he manages the company’s AB testing platforms and regularly crafts and runs conversion rate optimization tests to improve both performance and user experience. After receiving a degree in broadcasting, telecommunications, and mass media from Temple University in 2011, Abramson served as the senior media policy fellow at the Annenberg School for Communications at the University of Pennsylvania. After graduation, Abramson worked as a communications and policy advisor for the Philadelphia chapter of Code for America and spent three years as a media coordinator for Penn Medicine.

Questions? Contact Kate Harmon, Director of Cross-Campus Engagement, Lundquist Center for Entrepreneurship, at kharmon2@uoregon.edu.

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