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Demystifying Media: Why People "Fly from Facts"

Thursday, November 2, 2017 at 12:00pm to 1:00pm

Allen Hall, Room 141
1020 University Street, Eugene, OR

Troy Campbell, an Assistant Professor at the University of Oregon Lundquist College of Business, is a design psychologist, which means he uses psychology to design better experiences, communications, and education. He is an expert in consumer behavior, marketing social psychology, political psychology, and scientific communication. Campbell’s research uses psychology to understand what makes people happy, how social movements can be effective, the power of advertising, what makes a good experience (such as a music festival), and consumerism.

His talk will explore how—and why—people get away from facts that contradict their beliefs, and how to design communications and a society that leads us all back to truth.

Event Type



School of Journalism and Communication, Lundquist College of Business

Target Audience

All Students, Faculty/Staff




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