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Digital Marketing for Founders: Crafting Personas

Wednesday, October 9, 2019 at 6:00pm to 8:00pm

UO Innovation Hub
942 Olive Street, Eugene, OR 97401

Learn the fundamentals of persona research in this free, hands-on workshop. Identifying and understanding who your customers or end users are can be incredibly important for a startup founder as it will set the tone for any future marketing plan to be developed. Laurel Stone, user experience designer for Thermo Fisher Scientific, will walk you through the persona research and development process.

Crafting Personas is part of the Digital Marketing for Founders series sponsored by the University of Oregon's Innovation Network and RAIN Eugene. This 5-session marketing boot camp will cover digital marketing basics from crafting personas to SEO, content marketing, social media, and analytics. Running every Wednesday from 6:00-8:00 p.m. at 942 Olive Street (UO Innovation Hub) starting October 9 through November 6, participants can sign up and attend one workshop or the entire series.

To attend this workshop, register online.

About the Class Instructor:
Laurel Stone is a user experience designer at the biotechnology company Thermo Fisher Scientific, where she designs software for laboratory instruments. She has a BS from Oregon State University in bioengineering, and an MS from the University of Washington in human centered design and engineering. User experience design captivated her because it can be the intersection of engineering, design, and psychology. She thinks the best part about her job is the diversity of activities—from user research and persona creation, to sketching and wireframing, then usability testing with real customers to ensure the software is easy to use. She is an avid gardener, and owns a small merino sheep farm that produces beautiful wool for fiber artists.

Questions? Contact Kate Harmon, Director of Cross-Campus Engagement, Lundquist Center for Entrepreneurship, at

Event Registration Required

This event requires registration.