Join us for an exclusive tour of the Insights Research Lab (IRL) and discover how cutting-edge biometric technology is transforming business research. Located in the heart of the Lundquist College of Business, the IRL is home to sophisticated tools—like eye-tracking technology—that provide businesses with deep insights into consumer behavior, decision-making, and engagement.

During this interactive session, you'll:

• Explore the lab's state-of-the-art research spaces
• Learn how businesses leverage biometrics to refine marketing strategies and improve user experiences
• See eye-tracking technology in action and uncover the hidden patterns of attention

Whether you're interested in marketing, consumer behavior, or data-driven decision-making, this is your chance to experience real-world applications of business research right here on campus!

Register