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Marketing and Driving Value with Data

Monday, February 15, 2016 at 5:30pm to 7:00pm

George S. Turnbull Center
70 NW Couch Street, Floor 3R, Portland, OR 97209

Lisa Arthur, one of the industry leaders in data marketing, will be presenting at the George S. Turnbull Portland Center on Tuesday, February 15, 2016 to discuss "Marketing and Driving Value with Data."

About Lisa Arthur:

As Teradata’s Former Chief Marketing Officer, Lisa Arthur droves global market and demand strategy, product and solutions marketing, customer-centric initiatives and serves as  global industry thought leader around data-driven marketing.  A 30-year marketing veteran, she has also served as CMO for internet leader Akamai Technologies, B2B2C application provider Mindjet, and most recently Aprimo.   Arthur is the author of “Big Data Marketing; Engage Your Customers More Effectively to Drive Value”  (Wiley Business Books, October 2013).

Arthur spent nearly seven years at Oracle, where as a vice president of Marketing, she managed the market entry and growth for Oracle CRM and E-Business Suite On-Demand.  Also, as the founder of Cinterim, Arthur applied her market-centric processes and insight to provide strategic counsel for Silicon Valley start-ups and Fortune 50 technology companies.

Arthur’s recent honors include being named 2015 Women to Watch in B2B Marketing Fierce CMO in November 2015; 2014 Marketer of the Year by the Direct Marketing Association; selection to the Direct Marketing News 2013 “Marketing Hall of Femme” honoring today’s top women marketers; the American Business Association’s 2012 Gold “Stevie Award” for Marketing Executive of the Year; The Taylor Institute for Direct Marketing’s 2013 Direct Marketer of the Year; and in 2014, 2012 and 2011 she was named a “Woman to Watch” by the Sales and Lead Management Association.  She is also a Trustee with the Marketing Sciences Institute.

 

About the George S. Turnbull Portland Center Graduate Programs:

The George S. Turnbull Center Graduate Programs, located at the White Stag Block, 70 NW Couch St. Floor 3R, boost careers by equipping professionals with new skills, broader understanding, and innovative thinking- all in an exciting urban environment. Our Portland-based graduate programs are intellectually challenging and relentlessly practical, preparing students to be innovators and leaders in the working world. They connect students with top professionals in the state’s biggest media market, expose them to the latest in thinking and technology, and give them acess to world-class faculty members. Night and weekend classes allow professionals to complete a master’s degree while working full time.

Event Type

Academic, Alumni, Lectures & Presentations, Career, Faculty/Staff, Tour, Free Food, Graduate, Reception/Banquet, Portland, Open House, Masters

Departments

School of Journalism and Communication

Target Audience

Faculty/Staff, General Public, Graduate Students, Alumni

Website

https://sojcinportland-lisaarthur.eve...

Cost

FREE, must register by Feb. 7

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