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Better Together Webinar Series presents One Year Into COVID: Healthcare Communication Lessons Learned on the Frontlines

Friday, April 23 at 11:00am to 12:00pm

Virtual Event

Donna Davis, SOJC associate professor, will be joined by Orest Holubec, VP Communication at Providence St. Josephs and Gail Baker, SVP Strategic Communications at Cambia Health solutions for a conversation about the challenges faced from day one through today. From the first case, to the lack of PPE, through the mis- and disinformation about COVID-19 and vaccines, to the power of emerging communication technology that helped them discover new opportunities to build more effective communication.


About the Speakers:

Orest Hulubec is a results and mission-driven professional who is reinventing the communication and external affairs practice at Providence St. Joseph Health, a seven-state, $22 billion, 50-hospital, 1,000 clinic integrated health and social services system with 106,000 employees. Holubec is passionate about nurturing PSJH’s culture, brand and reputation while working to advance the integration of an evolving collaborative system – all to ease the way of patients and consumers, especially the poor and vulnerable, seeking a compassionate and innovative health partner for life. As senior vice president of communication and external affairs, Holubec is accountable for organizational communication, media relations, reputation management, stakeholder relations, creative services and brand strategy for the PSJH family of brands. Previously, Holubec served as director of external communication for Mercy Health in Ohio. Prior to working in health care, Orest served as Director of Communication and Press Secretary to Ohio Governor Bob Taft, led communication strategy for statewide political campaigns, and held communication leadership roles for the Ohio Legislature and the Ohio Secretary of State’s office. Orest holds a Bachelor of Arts in philosophy from John Carroll University. Orest and his wife Natalie are raising their three sons in the great Pacific Northwest.


Gail Baker leads corporate and executive messaging, stakeholder and employee communications, public relations, social media and brand strategy. With a mission-driven, collaborative approach, she drives strategic communications and engagement with key internal and external constituents. She has a track record of measurable results as she supports Cambia’s vision of creating a consumer-centric health care system for all. Before joining Cambia in 2012, Gail was director of Corporate Communication and Community Affairs at Portland General Electric where she led branding, advertising, community engagement, public relations, social and interactive media as well as customer, employee and financial communications. Prior to joining PGE in 1996, Gail held marketing and communications positions at Banc One Corporation, Stephens Advertising and the California Association for Health Services at Home. Gail is an active member of the community and passionate about helping children, serving on various nonprofit boards and committees over the years such as CASA, The Leadership Roundtable and YWCA of Greater Portland. Gail has won the Cambia Values Award for Trust, as well as various Spotlight awards through the Public Relations Society of America. Gail earned bachelors and masters degrees in communications from the University of North Dakota.

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