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BE Agent: Tabia Yapp

Tuesday, April 23, 2019 at 5:30pm to 7:30pm

Erb Memorial Union (EMU), Redwood 214
1395 University Street, Eugene, OR 97403

Please join the BEseries and our partners: Lunquist College of Business and the School of Journalism and Communication, as we welcome Tabia Yapp to the UO campus! Tabia is the founder and director of Beotis Creative, a boutique agency that represents a leading roster of contemporary speakers, poets, writers, and multidisciplinary artists of color such as Eve L. Ewing, Kaveh Akbar, Fatimah Asghar & Danez Smith to name a few! Currently based in Los Angeles, CA & originally from Omaha, NE - Tabia began her career working for Creative Artists Agency (CAA) & later Fred Segal. While with CAA, Tabia worked under the wing of a veteran licensing agent & oversaw product collaborations, capsule collections, & global franchise deals for brands & talent such as: Hewlett-Packard, Mr. Chow, Marchesa, CB2, Bloomingdales, Missoni, Alexander Wang, & Halle Berry. During her tenure with Fred Segal as Brand Operations Manager, Tabia managed build out budgets for the launch of a 20,000 square foot LA flagship retail store, packaging, hardware & tech, e-commerce operations, and developed a custom point-of-sale system tailored to fit Fred Segal's unique multibrand business model. She onboarded 60+ brand tenants and executed experiential events & pop up programming working with top brands including: Nike x Lebron James, CFDA, Levi's, Kith, Domino Magazine & CB2. Having identified a gap in resources & representation for emerging talent of color, Tabia founded BEOTIS in 2015, a boutique agency that exclusively reps a roster of multidisciplinary artists of color. BEOTIS functions as a speakers' bureau, as well as, a creative agency to represent artists during commercial partnerships & lifestyle collaborations.  Join the BEseries and our partners for a free dinner, presentation & moderated Q&A with Tabia Yapp!