Learn the skills to leverage data for strategic business insights in the sports industry during this Professional Edge immersion offered in collaboration with sports industry partners and Two Sides Consulting. Immersions are cohort-based programs offered through our Professional Edge program aimed at helping students gain applied experience with in-demand skillsets through a work-aligned project.

Participants will learn how to analyze key metrics and trends, develop actionable insights, and provide strategic recommendations to a client in the sports industry. Chase insights, refine your approach, and discover how data can drive impactful business decisions:

• Go beyond data collection to interpret patterns, extract meaning, and refine your approach when the data takes you in unexpected directions.
   
• Transform complex information into clear, persuasive narratives that drive action.
   
• Build dashboards that tell a story, helping stakeholders see the bigger picture.
   

Benefits of Participation

• Real-world, industry-aligned experience – Using real data, you will analyze key metrics and trends, develop actionable insights, and provide strategic recommendations to a client.
   
• Stand out from other applicants – Develop resume-worthy experience and talking points for showcasing to future employers.
   
• Earn a Business Insights Accelerator microcredential – Issued by the Lundquist College of Business, the Business Insights Accelerator microcredential is a validated digital record of the skills you've developed and demonstrated throughout the project, which can be highlighted on LinkedIn or in a digital resume.
   

Required Activities

• Business Insights Accelerator training, part 1 – November 7, 9:00 a.m.–1:00 p.m.
• Business Insights Accelerator training, part 2 – November 14, 9:00 a.m.–1:00 p.m.
• Cohort preview – November 14, 1:30–2:30 p.m.
• Program kickoff meeting – January 16, 9:00 a.m.–noon
• Project check-in meeting – January 23, 10:00 a.m.–noon
• Mid-project check-in meeting – January 30, 9:00 a.m.–noon
• Project check-in meeting – February 6, 10:00 a.m.–noon
• Presentation prep session – February 13, 9:00 a.m.–noon
• Final presentations – February 20, 9:00 a.m.–4:00 p.m.

You can expect to work in teams and dedicate 8-10 hours per week contributing to the project on your own time. Additional check-ins with project mentors may also be scheduled.
 

Application Window

Applications are open October 13 through October 26. Learn more and apply online. Contact Trish Dorman at trishd@uoregon.edu with any other questions.