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Building a Brand from Scratch: From Growing to Sustaining

Thursday, November 15, 2018 at 6:00pm to 8:00pm

White Stag Block, Room 350 (Shirley Pape Forum), Floor 3R
70 NW Couch Street, Portland, OR 97209

From AMA:

Building a brand is hard work! How do you do it? From conceptualizing, planning, and making your first sale to production, distribution, and growth, creating a brand is not for the faint of heart.

We will hear from successful Portland business owners, including Portland Gear and Marshall's Haute Sauce founders, on how they started their brands and built them into the businesses they are today.



Marcus Harvey – Owner & Founder of Portland Gear

Marcus has a passion for product. From a young age, Marcus has been consumed with the process from conception to production and how things are designed and made. In starting @portland on Instagram, with over 326,000 followers, Marcus has developed a new social media-based community around the city. From this page, he was able to create his dream company, Portland Gear which has grown to a team of 6, a retail store on 19th and Burnside and sales in every state and 30 countries! Graduating in 2008 from Century high school and The University of Oregon with a degree in Digital Arts and Business in 2012, Portland is where he calls home.

Sarah Marshall – Owner & Founder of Marshall’s Haute Sauce

Sarah started Marshall’s Haute Sauce from her home kitchen. Her love for canning and preserving local ingredients lead to a beautiful and tasty product line. She recruited her husband Dirk Marshall to chop and prep all the produce. The business quickly outgrew their home and they now run out of a commercial kitchen in South East Portland, they continue to make each bottle by hand.


Event Details:

  • Reception hosted by UO SOJC Portland
  • 2 drink tickets/person for beer or wine
  • Nonalcoholic beverages available
  • Hors-d'oeuvres and dessert buffet

Walk-ins are also welcome, but advance registration is highly recommended. 

Event Type

Lectures & Presentations, Lecture, Portland


School of Journalism and Communication, UO Portland, School of Journalism and Communication - Portland

Target Audience

All Students





#ama, #sojcpdx


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