The Business of Style: Marketing and Branding in Apparel
By
American Marketing Association,
Warsaw Sports Business Club,
Women in Business Undergraduate Chapter
About this Event
955 East 13th Avenue, Eugene, OR 97403
Discover how leading voices in the apparel industry craft powerful brands and drive cultural impact through innovative marketing strategies. Join the UO chapter of the American Marketing Association, Warsaw Sports Business Club, and Women in Business Club for an engaging panel featuring:
- Chris Gibbs – Owner, Union Los Angeles
- Adrian Miles – Director of Brand Marketing, Jordan Brand
Both panelists bring unique perspectives and expertise on building brands that resonate with consumers and shape cultural narratives. From creating standout campaigns to understanding the intersection of style, strategy, and storytelling, this panel will highlight what it takes to succeed in the dynamic world of apparel marketing.