Your personal brand is your greatest asset—shouldn't it be authentically and consistently YOU? With the rise of generative AI, the opportunities to shape and scale your brand have never been more powerful. In this interactive workshop, you'll learn how to align your personal values and goals with AI-driven tools to elevate your brand authentically and effectively.

Join Lauren Teague, expert in personal branding and AI strategy, to unlock the potential of AI in shaping a powerful and authentic personal brand that stands out in the competitive business world. Equip yourself with the knowledge and skills to navigate the intersection of personal branding and artificial intelligence, and take a decisive step towards your professional success.

Key Outcomes

• Define your unique personal brand – Discover how to craft an authentic brand identity that reflects your strengths, values, and ambitions.
• Create voice and tone guidelines – Develop a set of brand voice principles that can guide both your content and AI-generated materials.
• Leverage generative AI tools – Learn how to utilize tools like ChatGPT, Canva, and more to streamline content creation and enhance your digital presence.
• Become a better prompt engineer – Master the art of working with AI to deliver the right message every time.
• Manage AI-driven content strategy – Build a roadmap to efficiently manage and scale your content across platforms, while maintaining authenticity.

Whether you're aiming to become a standout brand ambassador, secure your dream job, or lead innovative projects, this session will provide you with the tools and strategies to achieve your professional goals.

Register for this Professional Edge workshop and take control of your personal brand with cutting-edge AI strategies!

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Professional Edge is an industry-informed collection of short courses designed to help students develop cutting-edge skills essential in the modern job market.

Build targeted, practical skills in an interactive and engaging format and distinguish yourself in a field of other job applicants. As a participant, you'll receive guidance from instructors informed by the latest business trends and leave with tangible tools and stories you can leverage in your career search.