The adidas Creator Lab is a virtual case study designed to engage with students in a unique way. November 8-19, the company will post a brief on its virtual platform for students to solve. Students will have the opportunity to sign up, log in, and engage on their own time, as long as they are within the two-week window. Think of this as a case study or discussion post for one of your courses.

The goal is for participants to co-create alongside adidas and get the chance to build on their ideas throughout the two week open period. At the end of the event, top ideas will be selected and those select individuals will be invited back for a Creator Camp opportunity, a two hour virtual recap event which will be an exclusive opportunity to network and meet adidas team members while continuing to develop ideas.