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Events Calendar

CSBP Guest Lecture: Craig Wilson (Public)

Thursday, February 25, 2016 at 5:45pm to 6:45pm

Lillis Business Complex, 232
955 E 13th Ave, Eugene, OR

Craig Wilson, founder of Compass and Nail, will deliver a talk on “The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business and Might Just Save the Planet.”

Craig Wilson is a leading authority on loyalty, brand development, and direct marketing and counts some of the world’s most iconic brands in his listing of experience including Kiehl’s, Patagonia, Seventh Generation, prAna Living, Burton Snowboards, and Revolution Living, among others. He’s a three-time NCAA National Champion coach and a passionate observer of human behavior. He's the founder of Compass and Nail, is a sought after speaker, and has lectured on the topic of loyalty and advocacy as the basic tenet of branding strategy at the University of Southern California, the University of California, and Pepperdine University’s Graziadio Graduate School of Business. He’s the co-author of “Creating Advocates,” a peer reviewed study on why consumers become fans of brands. The Compass and the Nail is his first book.